How to Choose and Use Keywords for Higher Ranking

Tools you can use to choose keywords for higher ranking

• Google AdWords Keyword Planner 

• Google Search Console 

• Google Trends 

• Google Suggest 

• aHref's keyword Explorer 

• Moz Keyword Explorer 

• ToTheWeb Google Search Engine Simulator  

Tips on how to select the right keywords 

• Finds keywords associated with topics that co-exists with top-ranking pages

• Organize into high-level topics around the services your company provides

• Gather clusters of related subjects that map to customer questions

• Use high-value keywords that are closely related to your main topic along with their modifiers  

Where to use your keywords

1. Website 

2. Social Media 

3. Multimedia 

4. Documents 

5. Speaking events 

Explore the infographic for a more detail review of the tools you can use to help find and analyze high performing keywords