Social Media Dos and Don'ts for 2019

What is the importance of social media?

According to the balance small business “Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, and YouTube.”

The Role social media plays in marketing

“Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.”

Social media plays a pivotal role in our business and having a good understanding of the Dos and Don’ts is critical to creating ongoing opportunities for a successful business. Here are a few Dos and Don’ts:

Social Media Dos

1. Think before you post

2. Let your voice be heard

3. Be real

4. Set realistic expectations

5. Write for your readers

6. Personalize your outreach

Social Media Don’ts

1. Don’t engage with haters, trolls, and other negative influences online.

2. Don’t try to be everywhere and do everything

3. Don’t post without proofreading

4. Don’t ignore your followers’s comments and messages

5. Don’t dwell too much on your competition

The Dos and Don’ts of social media can easily be incorporated into a cohesive strategy. A plan that guides what you do and how you implement your plans on social media platforms. They also help you to be mindful of your followers and your competitors.

See the details of the Dos and Don’ts here