Social Media videos can benefit your business in many different ways, like exploring the ways social media videos can help your business, and get you more website visitors.
It is important to keep your audience informed and engaged, while providing information that is helpful, but more importantly, that meets their needs. So, how do you make this happen? By understanding their needs, because what keeps visitors coming back is interesting content.
The Social Media Video Goals Are:
Engagement
Brand Awareness
Increase Website Traffic
Educate people about your products and Services
Details about Engagement and Brand Awareness
"Engagement is a great way to connect with your audience on a more relatable level. Posts with high engagement (likes, shares, comments, etc.) are also more likely to spread and be seen by other people with similar interests as your already-existing audience."
"Brand awareness isn't really something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction is building your brand awareness."
Here are some statistics regarding the purpose of videos:
Videos when done right, can be a huge asset. Don't be afraid to be creative. Keep the message short.
social media videos
social media videos
Extend the life of your videos across all of your communications platforms. Like, email marketing, blog posts, website pages and in social media.
Check out this link for additional insights regarding using social media videos.