This article was written by: Andre Oentoro - founder of Breadnbeyond

In the past years, social media has allowed marketers to promote their businesses much easier. Social media has been a great medium for many businesses in building an audience from scratch. Whether you opt for paid ads or not, you can still expose your brand to a broader audience.

What you need to do is to make engaging content for your audience. When people like your posts and they get more shares, your content will more likely become viral. The rising popularity of this content will help your business get the attention you need. When it comes to the best type of content marketing, videos stand out the most.

Is Video Content Better Than Everything Else?

According to a study by Cisco, By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. That fact is no longer surprising considering the rising popularity of mobile devices where people can watch videos and view images easily. You can also watch videos on YouTube, where people post quality content more frequently.

Videos are quick and easy-to-understand material that allows people to get information in a short time. That's why social media videos make a great marketing tool for every business.

BroadbandSearch provided the following updated “statistics on social media”.

Statistics on Social Media

10 Things You Need To Consider When Making a Social Media Video

Here are some top tips to guide you through the creation process:

1. Consider the Brand

On video content you’re creating, you need to consider the impact on your company’s brand. Your videos should support your company’s brand and help you to get close with your customers. Besides, your video should help you to build trust and strengthen loyalty of your customers.

That’s why, you must really pay more attention to video-making details like (scripts, lighting, sounds, and others to prevent the mistakes on videos. Once there is an mistake in the videos, then the your company’s reputation can be threatened

2. Pick the Right Channel

When it comes to picking the right channel, it’s all about building and maintaining your profile. Ideally, you should make a strong presence through your video that is also suitable for your channel’s choice.Right channel brings you closer to the right customers that influences your video marketing success.

For example, If your target customers are millennials, you can choose Instagram as your channel. Instagram has around 1 billion active users, which means you can get a lot more customers than using other channels. Besides, instagram provides some options to post videos like Instagram stories, IGTV and videos on feeds (with a maximum of 60 second duration).

3. Don’t Avoid Live Videos

Most companies forget this important thing because they think that posting video content is enough. Whereas, by doing live videos, companies can interact with their loyal customers.

This also applies if a user subscribes to your YouTube channel or joins your Facebook group. They will get notification about your new content that increases interaction between you two on that event day.

4. Consistency is important

Only a few companies get attention the first time and need to try again and again after that. In this case, consistency plays a big role.

Your consistency can be shown by regular posting on your social media channel that makes your customer able to recognize your video. Once they like your videos, it helps them find out more about your future content.

5. Think About SEO

Just because you’re already using social media as your marketing place, it doesn't mean you don't consider using SEO.Whether it is Google or YouTube, the right keywords that are easy to rank will help you to increase your web traffic.

That's why you need to research first to find the best keywords.If you manage to use SEO for your videos, It will increase your company’s visibility, authority and make a better experience for your customers.

6. Consider Paid Ads

If you want to improve your content and increase your reach, you should consider using paid ads. By paid ads, you are guaranteed to reach defined customers, utilize your videos, and gain valuable insights.

But, before applying paid ads, make sure you already have the necessary information because every platform has its price and conversion. Then, you can adjust the budget and choose the right paid ads for your videos.

7. Use Video Marketing Tools

Many businesses have used video content in the past few years. That means the competition will be tighter when it comes to attracting a new audience. Not to mention that you need to spend dollars on making the video itself by asking for a professional video maker.

Hiring professionals should cost you a lot, however, they can make the best content for your business. If you're on a limited budget, try using free video marketing tools instead. The tools make a great investment and help you be more creative in designing your video yourself.

8. Call To Action Is Crucial For Conversion

No matter what kind of videos you post, don't forget to include a call to action. Including this will make it easier for your customers to take immediate action such as watch other videos, like the videos or subscribe to your channel.

You can do it by simply reminding people to subscribe to your channel. Or another way you can put links in the video’s description. Doing this will also increase your viewers and boost all your content.

9. The Importance of Attention-Grabbing

When you’re making videos, make sure that your video can grab attention. There are several ways you can make your videos more appealing than others. You can add funny intro, beautiful background or animation, impressive storytelling, and etc.

Always have in mind that the first few seconds on your videos play an important role in influencing people whether to stay or leave your channel.

10. Communication With Customers

Making excellent communication with your customers will help improve your brand trust. When people trust you, the chance of getting new customers is higher.Because of that, it’s necessary for you to constantly keep good communication with your followers.

This interaction can be your way to promote your content and gather ideas for your next content.

Social Media Platforms: Which One Should You Choose?

So, now that you understand how to make video content effectively, you should also know where to post your content to reach the right audience. Check the infographic below for a thorough explanation.

Copy and paste the code below:

<div style="clear:both"><a href="https://breadnbeyond.com/video-marketing/social-media-videos/" target="_blank" rel="noopener"><img src="https://breadnbeyond.com/wp-content/uploads/2021/05/Social-Media-Videos-Infographic.jpg" class="img-embed" title="Social Media Videos – 10 Things You Have to Know" alt="Social Media Videos – 10 Things You Have to Know" width="800" height="11790" border="0"/></a></div><div>Courtesy of: <a href="https://breadnbeyond.com" target="_blank" rel="noopener">Breadnbeyond</a></div>

Get Started With Social Media Videos

If you’re a complete beginner, making social media video campaigns can be overwhelming. Try using a social media calendar to help you plan out the content. That way, you can make better preparations before posting a video.

Make sure to find topics and keywords that draw attention. You can use free keyword planners and research your competitors when planning new video content.

You may face some errors doing these steps. As long as you keep persistent, you’ll find a way to fix it.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com

LinkedIn: Andre Oentoro

Sep 6 Top 10 Elements To Know When Making Social Media Videos

Is Video Content Better Than Everything Else?