The Facebook Grid Tool

What is the Facebook Grid Tool?

In a nutshell: the Facebook Ad Grid Tool helps you build an ad that will reach more users by measuring how much text is on your ad image.

Ads with very little text get prioritized by the Facebook algorithm and have a correspondingly high reach. Ads with too much text will get penalized and have little or no reach.

Why you should use it?

Ads with very little text get prioritized by the Facebook algorithm and have a correspondingly high reach. Ads with too much text will get penalized and have little or no reach.

Walter Voronovic says if you've been struggling to generate a profit from your Facebook ad campaigns, read this Facebook ads guide. It covers all the steps visually while explaining how to run ads for profit.

Facebook grid tool

Facebook Grid Tool

The Text Overlay Tool

When thinking about advertising on Facebook, there are a few key things to keep in mind. Text is good, but too much can prevent your ads from being approved and effective. Take a look here to review the important steps to make certain that your ads will be effective.

How to get your ads approved on Facebook

The easiest way to make sure your ads get approved is to include as little text as possible on your image. These are the images that will get the “OK” message in the Facebook Image Overlay Tool.

Facebook gives examples of what kinds of images apply to each category and how it will affect your ad’s reach.