How to Create a Winning Social Media Listening Strategy
Social Media Listening can help support your business goals
The first step to ensuring that social media listening is working; start with clear goals. Here are a few to consider:
Market research
It is optimal to use all methods available to you when it comes to market research.
Lead generation
Once you have a regular influx of such leads, you obviously want to turn them into customers.
Customer service & reputation management
If there’s something social media users hate, it’s waiting, and with social customer service efforts improving across the board, so too are general expectations for rapid response.
SEO
Social listening - or really, online listening more broadly - can also have SEO benefits when used the right way.
social media listening
The 4 major areas of focus above is the beginning to getting to a streamline social media listening plan. Get the details for each area here"Social media listening and monitoring - or 'social listening' as it's also known - has become a key best practice. Given so many conversations are happening online, it can be hugely valuable for brands to 'listen in' and stay in touch with sentiment around their brand, their competitors and their niche more broadly."Explore these 7 steps that will also help to understand social media listening and make good decisions about best practices.
