Social Media Guardrails
Social Media platforms are an integral part of the online marketing strategic plan, and as such, there are rules and guidelines that can help you protect your brand. Adhering to the Dos and Don’ts can help you manage the dangerous minefield of social media.
To ensure that you maximize your social media benefits, it is strongly suggested that you create a strategy that lays out the goals and key benefits of a social media plan. In order to make this happen, you will find the following Dos and Don’ts extremely instructive.
Most social media implementation plans go awry when they lack a cohesive strategy. Here are some guidelines to write a social media strategy to keep you on task. Explore the details of the strategy here.
The Dos
Think before you post
Let your voice be heard
Be real
Set realistic expectations
Write for your readers
Personalize your outreach
The Don’ts
Don’t engage with haters, trolls, and negative influencers online
Don’t try to be everywhere and do everything
Don’t post without proofreading
Don’t forget followers’ questions, comments, and messages
Don’t use AI as a substitute for human interaction
Don’t dwell too much on your competition
The Dos and Don’ts provide the best roadmap to avoid the social media calamities we’ve often heard about in the media. Use them judiciously, and remember to keep your eye on your key business objectives. Don’t be strayed away by what the competition is doing. If important to know what the competition is doing, but not to follow everything that they do. Dive into the each of the Dos and Don’ts here
