How to make every mobile moment a brand-builder

Mobile plays an important role in search. It's here to stay. It is also important to understand that a digital marketing strategy without mobile, can very quickly become a threat to your overall success. Consumers start their search for a product, service, or a business on mobile. So, ensuring that you have a mobile-friendly website is critical to a successful digital marketing plan. According to Google, nearly 9 in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from a brand again. Simply put, mobile leads the day. Make sure that you are creating a good experience for consumers to find and interact with your brand via a mobile device. Google lays out the data that supports the critical steps mobile plays in helping a brand.  

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