Grow your business - understand a Buyer Persona
Content development for a website and social media
Content development encompasses both social media and website development. You will likely use different strategies to accomplish your key business objectives. Even though you will likely create separate strategies for website content development and social media, they will eventually have to work together.
So, let’s take a look at these paths to provide a view of website development and social media content development. Building a website requires a tightly knitted approach to ensure that you create a site geared towards the user, one that is functional and appealing. The following article takes you through the steps to build a robust website, inclusive of the pros and cons. Explore the article here
Social media and mobile go together like a hand in glove.
Do you need a social media strategy that is different from the one you use elsewhere? The quick answer is no, but you have to be mindful of the platform and the audience; ensure that your designs, content, and call-to-action is mobile friendly.
Canva is all folks talk about in my Twitter feed. It is driving the conversation around design, content, mobile, advertising and social media marketing - it’s a good way to create engaging content without being a designer. Canva makes this easy and accessible - on your desktop, tablet or on mobile. You can literally design creatives for a Facebook post on the go...super easy and amazingly user-friendly.
A Buyer Persona
Generating leads requires a comprehensive understanding of a Buyer Persona. What is a Buyer Persona? Why does it matter? According to Galactic Feed, A buyer persona is a fictional character, but it represents very real people - your customers. It’s a detailed outline of who exactly is the person researching, buying, and sharing your product. When we refer to a buyer persona, it can of course represent an individual person, but oftentimes, especially in the B2B space, it representative of client business or brand.
This article takes a deep dive into the component parts of the essence of creating a buyer persona. It brings together marketing, strategies, content, branding, and metrics, and more. See the full article below:
