Email Marketing for Beginners

15 Unwritten Rules for a Successful Email Marketing Campaign

Are you using email marketing as a part of your marketing strategy? If you are and need a refresher, this blog post is for you. Email is still one of the most cost effective marketing tactics to create engagement, build brand awareness, and drive leads or sales. 

Here are 15 unwritten rules to consider:

• Set campaign objectives

• Personalize your emails

• Conduct A/B testing

• Send transactional emails

• Focus on design

• Use automation

• Reconnect with inactive subscribers

• Allow recipients to respond to a real person

• Provide both plain text and HTML versions

• Watch out for spam triggers

• Use capitals and exclamation marks sparingly

• Use actionable language

• Set subscribers expectations

• Analyze subscriber habits

• Strategize your follow-ups

Check out the infographic for a deeper dive into the substance of each unwritten rule.

One can never have too much resources when researching or learning the pros and cons of email marketing. InternetAdvisor posted 18 Fascinating Facts About Email and I thought it would make an excellent companion to the unwritten rules to consider when creating your email marketing campaigns.