Acronyms for Social Media Marketer
Marketing Jargon
Are you new to marketing? Do you struggle with marketing acronyms? Well, take a look the the following marketing acronyms, which can help elevate your knowledge game.
SMM - Social Media Marketing
KPI - Key Performance Indicators
ROI - Return On Investment
CTR - Click-Through Rate
CTA - Call To Action
PPC - Pay Per Click
SEO - Search Engine Optimization
USG - User Generated Content
Challenges with Marketing Jargon
There are pros and cons to using marketing jargon. Marketing jargon can be very useful when you are working with your colleagues/or marketing teams, which can demonstrate knowledge and skill, but it could be quite frustrating when you assume everyone else is equally informed. For example, when communicating with a client, it might be helpful to use jargon, but only after you have educated them about the acronyms, and they express a sense of comfort or familiarity. Otherwise, it is wise to speak as plainly as possible about your marketing initiatives or programs without the fog of acronyms.
Benefits of Acronyms
Acronyms can be a time saver when working with colleagues or vendors, simply because it can save time and also signal that you have a good grasp on the digital marketing knowledge landscape.
If you are a marketing pro, it is expected that you would be familiar with marketing and business acronyms, such as BR - Bounce Rate, CMO - Chief Marketing Officer or CAN-SPAM - Controlling the Assault of Non-Solicited Pornography And Marketing, just to name a few.
HubSpot Marketing posted this article that lays out 75 acronyms and abbreviations that you will find interesting and helpful in your marketing career, or as a business pro. You will be surprised how often these are used in everyday business conversations.
