Content Creation Guidelines

Every digital marketing plan requires a robust content strategy. Content is a broad term as it relates to digital marketing, it includes, messages, videos, photos, and a distribution approach. It’s the stuff that success is made of. As noted by the Content Marketing Institute, there are differences between creating a Content Strategy and the role of a Content Marketing Strategy. Here they are:

Content Strategy - On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.
Content Marketing Strategy At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Writing a Marketing Plan can be a daunting task, but it doesn’t have to be so challenging. Once you understand the role a Marketing Plan plays in the success of your business, the challenges easily disappear and you begin to focus on thinking strategically - honing in on your specific business goals and objectives and be guided by a plan that helps you to meet and exceed your goals. Yes, a Marketing Plan can make this process a great deal easier.

Profitable Venture provides a good guideline to writing a Marketing Plan. See the link below:

Explore how to write a Marketing Plan here

The importance of creating a content strategy

Creating a content strategy is pivotal to your business success. It drives your brand messages and creates awareness. According to Social Media Today, your content speaks for you in situations where your salespeople or other representatives cannot - and with more and more consumers now connecting with businesses online, as opposed to in-store or in-person, that's a critical aspect to consider.