3 Tips to Help Your Video Stand Out in YouTube Search Results
What role does video play in your marketing plan?
According to Social Media Today, YouTube is the second largest social network after Facebook, with more than 1.8 billion monthly active users. And with Cisco predicting that 82% of all internet content will comprise video by 2022, the number of YouTube users is only expected to grow.
Videos add a critical dimension to the marketing communications, and help to build a closer relationship with consumers. It’s a good platform to inform, inspire and promote products and services.
Here is another important point made by Social Media Today - businesses simply can't afford to ignore the importance of video content in their customer acquisition strategies - but how can organizations get their videos to stand out and be seen on YouTube - especially when you consider that more than 300 hours of video uploaded to the platform every minute?
3 Tips for Making Your Video Stand Out in YouTube Video Results
Get the video metadata right
Focus on user engagement
Get your video transcribed
As you can see from the list above, there are specific actions that can be taken to ensure that you maximize your results. YouTube announced that you can add 3 hashtags to your videos to improve search results as well. This is huge and as a small business owner, you should take advantage of the opportunity to expand your reach online.
Points to consider to maximize your search results
Create custom thumbnails
Interact with your fans
Add a call-to-action (visit our website or subscribe to the channel )
Leverage your YouTube cards
Integrate Video into Email Campaigns
Explore the full Infographic regarding improving your search results here
